Hi. How was your weekend? I hope it was great. Many bloggers have complained that they are not selling. That they have zero sales while others have little sales.
To have sales, there are many things you have to put in place. I have discussed some in the previous posts like having lots of traffic, a relationship with your commenters and subscribers, being nice, friendly and respectful and so on.
Besides all these you still need strategies because all the list above cannot guarantee sales. Sales can come from your traffic, regular commenters and subscribers.
Why Bloggers Don't Sell
1 They don't start right -- Most new bloggers do not focus on traffic and subscribers, instead they focus on placing links and expecting huge amount of money from sales.
I can remember when I started blogging, I used to write very short posts with little information, placed my ads like in two or three places on my blog.
2 They don't take the right approach -- They don't consistently create valuable posts.
3 Some are not trustworthy -- Like I was misled into thinking that immediately I start, I would make 300 dollars or more per day. I even put it on the header of my blog.
When I realized it wasn't like that, I had to remove the sentence from my blog.
4. Bloggers too don't buy from cobloggers - I buy what I need online. Do you? Do you buy from fellow bloggers? If you are a blogger and you visit another blog, you are already part of the blog's traffic.
There are so many bloggers out there, if we can buy what we need from other bloggers or affiliate marketers, then this would even help the traffic to buy more from bloggers for example, you buy from a blogger, make a comment about the product or service letting the blogger know you bought through his link, the Blogger will be overjoyed and would also return the favour, the traffic too will read the comment and start buying.
I think if we buy through one another's links, it would influence the traffic into buying through those links too. To them, it means the product is good and the link is secure.
I buy from Wish.com. Before I buy, I check the benefits of the products, number of people who have bought and their comments. This is what normally helps me to make a choice because different people sell the same thing but not necessarily the same quality.
5 Some people believe if they buy through a link, it will be more expensive. We need to let people know that when they buy through our links, it is safe and secure.
6 Bloggers fail to realize that running a blog is just like you are running an offline office or store. A blog or site is the online office or internet office.
So we need to use different tactics or strategies that people normally use offline to make sales online too.
9 Marketing Strategies That Will Boost Sales
1 Let Buying Begin With You -- LBBWY, this means let buying begin with you. As a blogger, when you buy what you need through a blogger's link, please make a comment indicating this so that others can follow your example and buy.
If you need Professional help on how to write great and valuable contents or you need a professional to help you beautify your site, visit derinayeni.com/services
2 Target The Right Audience -- Target the right audience. You do this by writing the appropriate post title and post before placing an advert. This will bring only people interested in that content title to your blog. Make sure your post or content title is the same as your advert title.
3 Sell The Right Product Or Service -- You should also sell products or services that go with the post title or post because only people that are interested in the post will come visiting. Also through comments, you will get to know what they really need.
4 Become Influential - To sell, spend time building your influence, it will take time but it is very important. If you are influential, people will listen to you. If you build relationship, you will get a loyal audience.
Influential people tend to sell more because they have built credibility and people trust their opinions. You can become influential by creating valuable contents consistently.
5 Sell Yourself First -- Sell yourself first. You are the first product. Focus on getting more traffic, build a relationship by writing consistently so they can trust you.
Traffic can buy from any blogger. You need to make them trust you so that they can always come back and buy from you.
6 Sell Benefits And Not The Features -- All products sell because of their benefits and not features. Highlight both the benefits and features but focus more on the benefits. It will help potential customers to know you care about them by finding solutions to their problems.
Put in mind that they will evaluate the benefits, ask around before they decide. Let your online and offline customers buy through your links and encourage or motivate them to make comments like Wish.com, Alibaba etc.
When they read the comments about people buying from you, it will help motivate others to buy too. Comments, Customer rating and Effectiveness of the product or service will make people buy through your links.
Make more use of your comments section.
7 Sell Results With Visuals -- Most companies when selling will showcase the products, with picture of before the use and the picture of after the use of the product e.g a toning body cream that has on its cover or container the picture of a dark person ( before) and a fair person (after the use of product).
According to Neuroscience Principles Of Sales, sell the results of a product instead of the product itself.
If a product actually helps people to slim down, through comments online, people will get to know and rush your products. So if you want to have more sales, focus on the benefits and the results.
Sell the results of your products or services.
8 Credibility -- Help people for free, sell good products, offer good and timely customer service, build relationships, write consistently and help people solve problems. This will make you credible and will boost or increase your sales.
9 Give And Give -- Remember to always give out e.g free ebooks, free games and so on. This will make your customers to come back and not buy elsewhere.
Conclusion
You can always think outside the box. If you have more ideas please share with us. Thank you
For Gospel music lovers, this song is about love and forgiveness
Comments
Post a Comment