Effective Content Marketing

Creating a content or write up alone cannot bring you sales. You need to create a content that focuses on the desires and problems of your audience and in which your product or service will be the solution to their problems. This is also called content marketing. You must be able to create your content with a good and documented strategy so that your content can convert.

You will need to create content regularly or more than once in a week which will give you more traffic, more leads and sales consistently. If you invest time in creating high value content, you will be rewarded.

Before you write your content, you must write compelling headlines that will make traffic visit your website e.g.

     – Work from home and make money online with these five simple steps

     –  Five simple ways to lose weight fast

     – Ten tips for a long lasting loving relationship in marriage.

With a compelling headline, traffic will surely visit your website.

 In order to convert your audience into customers, you need to focus on:

–  Context

      –  Cornerstone

      –  Connection.

      –  Conversion

Context

The first critical step of any successful marketing strategy is the context within which content is developed and delivered to the intended audience. If this is not done right, you will waste a lot of time and effort for little or no return. You need to focus on the problems and desires of your prospects and match those up with your product or service.

When someone has a problem or desire, what they’re really contemplating is a journey of transformation, whether large or small in scope. The job of the content marketer is to mentor or coach the prospect through this journey and at some point, your product or service becomes a necessary and desirable way to complete the journey.

Content marketing starts the sales process in a way that doesn’t leave the prospect with the feeling she’s been sold to.

Cornerstone

 A cornerstone is something that is basic, essential, indispensable, and the chief foundation upon which something is constructed or developed. These topics are what people need to know to make use of your website and do business with you. Once developed, these beginner, or “101-level” tutorials can be cross-referenced from your other content, which provides exceptional usability for your site visitors and new subscribers. This means you must write relevant contents regularly, once or twice a week. 

According to Nielsen Norman Group, visitors on average, only read around 20% of the content on a web page. You therefore need to ensure that important points stand out in your content marketing.

The benefit of cornerstone content is twofold:

    –  Fantastic foundational content that site visitors and subscribers can learn from, refer to, share in social media, and link to from their own sites; and

    –  High search engine rankings resulting from real people “voting” on the quality of the resource thanks to social sharing and linking.

Connection

Connection content is all about teaching aspects of your cornerstone topics in a highly engaging way. Instructional design experts will tell you that the key to higher comprehension and retention is engagement by the learner and with content marketing; we’re educating people so that they’re able to do business with us.

Many marketers have trouble with connection content out of fear of indifference from a part of the audience who won’t “get” or appreciate the angle. The result is content intended to appeal to everyone, which is turn appeals to no one. 

The point of connection content is to bond strongly with some rather than boring everyone. You can please another segment of your audience with the next piece of content, and so on.

Conversion

You can satisfy desires and solve problems with your content day in and out. You need to gently make your audience believe in you and in your content so that they can do business with you.

You will also need to use a call to action words to create urgency. What is urgency? Urgency is when the buyer feels he or she needs to act quickly. Urgency is the feeling that whatever is going on is really important therefore immediate action should be taken. If your product or service is important then people will respond to your call for them to take action.

You can add urgency to your sales copy and also to your content.

According to Gregory Ciotti, creating a sense of urgency in your content is an old trick that’s still very effective.

To add a sense of urgency to your product or service, inform your audience of free stuffs e.g. one month frees trial, free shipping and so on, that your advertiser [the person or company you are selling for] is willing to offer. When you use a sense of urgency in your content .please do not overdo it because it can lead your audience away.  

You can also use it in your content headline or introduction for example:

  –  Five simple ways to lose weight fast

      –  Make money with affiliate marketing. People are making money online. Don’t be left out.

Your content and landing page must be free from unnecessary product links and options. that, in turn will boost your conversion rate.

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